Pricing
The Bloor Group is happy to provide flat-fee pricing for any of its products or services. Below are details for the main products.
Consultancy
Our standard billable rate for consultancy is $2000 per day.
The Briefing Room
This product is currently priced at $10,000 for a guarantee of 200 leads. (For bookings made prior to July 1, 2011, it’s $7,500 for 150 leads.) We prorate at $50 per lead for every lead short of the target number, though we have never missed a target yet. Sponsors get all the leads, even if the final count is higher than the target.
Web Reports
For these multifaceted research reports, vendors can sponsor either an individual component, several events, or the entire project. For package deals, better prices can be offered. The following are prices for each type of component:
- Pre-survey – $2,500
- Exploratory webcast – $10,000
- Detailed survey – $5,000
- Radio-style broadcasts – $5,000 each
- Findings webcast – $15,000
- Executive summary (2-4 pages) – $5,000
- Research report (15-20 pages) – $15,000
- eBook -– $10,000
- Minibook (paperback) – Variable – depends on volume
White Papers
The standard cost for a 20-page White Paper is $20,000. Longer papers that require more detailed research can cost up to $30,000. Shorter papers that are focused can be offered as low as $15,000. These costs include all work associated with necessary research, copywriting, editing and design work